Hotel Brochures

Hotel Logo Redesign, Sales Brochure & Rate Sheet
Client: The Landing Resort, Egg Harbor, WI

The Landing Resort in Egg Harbor was looking to update their look-and-feel across the board starting with a refreshing of their logo. Not wanting to take away from the branding and goodwill created with the previous design created some years ago and because the logo still represents the goals, service and standards of The Landing Resort, we opted to simplify the logo instead of doing a complete redesign.

The bird icon's linework and the circle encompassing it was simplified. The icon and the typography now work together by positioning the landing bird onto the ascendor of the "d" which makes a natural post within the logo. We also tweaked some of the lettering relationships and created a refreshed logo that feels bolder, more stable, and it continues the legacy of a great resort.

From there, we then moved on to the Brochure and Rate Sheet.

The Sales Brochure showcases a fresher look that comes from research and strategy towards attracting more families to their condominiums which are surrounded by nature and is close in proximity to both the local beach, park and marina as well as the local shops and eateries.

We hired a local photographer to take aerial shots, measured rooms and built floorplans for each of their suites, wrote the text, created a map, and sourced stock photography as well as took additional photos of the property to create a visually stunning 4-panel brochure.

The Rate Sheet combines the traditional rate sheet and the packages into one brochure. The combination of the two pieces and designing the sheet with two colors helps save on overall printing costs and creates less paperwork for staff.

The design works as a stand-alone piece, and it also fits within the Sales Brochure for easy distribution by mail as needed.

Next up is the website and identity package, coming soon.