Door County Gallery Advertising Put to the Test

Project: Quarter Page color ad for Door County Living Magazine
Client: Dovetail Gallery, Egg Harbor, WI (Door County)

Wanting to test their old style of advertising (seen left to appear in the Door County Go Guide) and branching out with their new look, Dovetail Gallery asked for me to create an ad that had the look of their new website (recently released this winter).

In addition to the obvious layout differences, the two ads showcase different art pieces and the one above also mentions the Egg Museum which they've only minimally advertised previously. They'll be paying close attention to the people who come into their store to see which ad brings in more customers.

Which one do you prefer?