Banner Ads

Web Banner Advertising
Client: The Alliance Code for Excellence,
an Inedo LLC Company, Berea, OH

Software Developers, The Alliance for Code Excellence, work to clean up the world of code through the sale of their Bad Code Offset product. Money raised through the purchase of Bad Code Offsets supports the various Open Source Initiatives that are performing vital work towards the salvation of our future code base.

The Alliance was needing a banner ad that engaged programmers to join the fight and purchase their product. It would be appearing on a software Q&A forum frequented by programmers, and the ad design had a variety of rules that needed to be applied including no animation.

I came up with a concept that went on the premise that a majority of programmers are also gamers and turned a one-ad contract into a campaign. These ads tap into their second love and engages them to join the battle, rescue of the bad coders, and make the world a better place.