Thursday, May 5, 2011

Egg Harbor Visitor's Brochure

Tourism Brochure
Client: Egg Harbor Business Association, Egg Harbor, Door County, WI

http://www.eggharbordoorcounty.org/

Egg Harbor is located along the western coastline of Door County along the bay of Green Bay. It has picturesque views, exciting local events, and a wonderful community of shops, restaurants, lodgings and activities. It has even been recognized as one of the Coolest Small Towns in America (Budget Travel, 2010) and the Best Small Town in Wisconsin (Wisconsin Trails magazine, 2011) among a smattering of other awards.

Their brochure had been redesigned the year before, but they wanted to change some things in it and make it more of their own. Working with the EHBA team, we sourced, added and made photos larger. We included more events, reworked the map so that it was more user-friendly, and even found room to add in the additional members that joined without adding pages and increasing the cost of printing.

In addition, we added Wi-Fi and Pet Friendly icons to listings and inserted QR codes in a few places to help engage the brochure reader. We brainstormed reasons why you should visit Egg Harbor, and we included the history of the naming of Egg Harbor.

It was a very lively project, with lots of activity and excitement. This 28-page brochure is sure to have an impact on those who pick it up and can be requested on their website.

Design: 1 Design Source, Sturgeon Bay

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