Monday, February 8, 2010

Resort Tourism Ad

Hotel Resort Tourism Advertising
Client: The Landing Resort, Egg Harbor, WI

This ad will appear in the Door County Lighthouse Walk program for the 2010 season. The design is cohesive with their new look and feel which is being rolled out this year. See the brochure, rate sheet, and logo redesign.

Friday, February 5, 2010

Hotel Brochures

Hotel Logo Redesign, Sales Brochure & Rate Sheet
Client: The Landing Resort, Egg Harbor, WI

The Landing Resort in Egg Harbor was looking to update their look-and-feel across the board starting with a refreshing of their logo. Not wanting to take away from the branding and goodwill created with the previous design created some years ago and because the logo still represents the goals, service and standards of The Landing Resort, we opted to simplify the logo instead of doing a complete redesign.

The bird icon's linework and the circle encompassing it was simplified. The icon and the typography now work together by positioning the landing bird onto the ascendor of the "d" which makes a natural post within the logo. We also tweaked some of the lettering relationships and created a refreshed logo that feels bolder, more stable, and it continues the legacy of a great resort.

From there, we then moved on to the Brochure and Rate Sheet.

The Sales Brochure showcases a fresher look that comes from research and strategy towards attracting more families to their condominiums which are surrounded by nature and is close in proximity to both the local beach, park and marina as well as the local shops and eateries.

We hired a local photographer to take aerial shots, measured rooms and built floorplans for each of their suites, wrote the text, created a map, and sourced stock photography as well as took additional photos of the property to create a visually stunning 4-panel brochure.

The Rate Sheet combines the traditional rate sheet and the packages into one brochure. The combination of the two pieces and designing the sheet with two colors helps save on overall printing costs and creates less paperwork for staff.

The design works as a stand-alone piece, and it also fits within the Sales Brochure for easy distribution by mail as needed.

Next up is the website and identity package, coming soon.

Thursday, January 28, 2010

Photographer Business Cards

Photographer Business Cards
Client: Jason Mann Photograpy, Sturgeon Bay, WI

Working with a newly designed logo and color scheme, I created a business card that showcases the talent of photographer by displaying 50 different photos throughout his pack of business cards, enough to make any collector work for years to aquire them all!

Interior Design Magazine Ad

Interior Design Magazine Ad
Client: Jenny Lee Miller, Sturgeon Bay, WI

A certified Interior Refiner and Feng Shui Practioner, Jenny Lee evaluates and transforms your home or office environment to maximize sales, attract renters, or increase personal health and productivity. From updating and remodeling projects to a room arranging and decorating, Jenny Lee makes your environment work for you!

In keeping in line with the design from her brochure, I created an ad and descriptive text that introduces the new exciting offerings of Feng Shui and Interior Refining to Door County residents and lovers of Door County. The ad will be appearing in the upcoming Spring issue of Door County Magazine with the thought that "Spring cleaning" and refreshing your home and work environment will inspire some to think of Jenny Lee Miller. Call her today, she's really great to work with!

Restaurant Special Menu Advertising

Inn at Cedar Crossing Restaurant Special Menu AdInn at Cedar Crossing Restaurant Special Menu AdRestaurant Special Menu Ads
Client: Inn at Cedar Crossing, Sturgeon Bay, WI

In keeping with the design of their website (InnAtCedarCrossing.com) completed last year, I worked up both a color and black and white ad design that could be used in local papers to share their offerings for special dining menus and events. The ads have been well received and are easy for the client to update without a high, revolving cost involved.

Wedding Monogram Designs

MK Wedding Monograms
Client: Marti & Kevin, Denver, Colorado

Weddings are an exciting event and a merging of two people's lives. It was a great honor to work on this monogram using the bride and grooms first letter initials and working with the theme of a rustic Colorado wedding along with expressing what a fun couple of people they are.

The monogram (above) has appeared on their invitations, and wedding guests will see another monogram (right) branding their steaks at the reception.

Wednesday, November 25, 2009

Dovetail Gallery Website

Dovetail Gallery Website
http://www.dovetailgallery.com/

A website redesign for a ecclectic gallery website that features everything from tradional paintings to egg art. This Door County business was looking for a fresh take on their web presence.

1 Design Source worked with the artists in residence to capture the feeling of their brand as well as organize and tell the story of their gallery and museum. We also expanded their ecommerce offerings from 20 items to over 75 and implemented and incorporated a Facebook business page and video interactivity.