Resort Email Campaign

Resort Email Campaign Success Story
Client: Door County Cottages, Egg Harbor, WI

How do you utilize your email list? Dale Laviolette of Door County Cottages in Egg Harbor had a list of email addresses that he had been collecting for the past few years, but hadn't utilized them. With the start of Spring and to celebrate the 2nd birthday of the resort's mascots, Dale's dogs Norma and Garrett, we helped Dale start a Constant Contact account and created a custom email template inviting people to a discounted stay.

Constant Contact reports that the average open rate of a Hotel, B&B, or Inn is only 19.8%.* Through the use of a good list, simple messaging, and providing a value added incentive, our open rate of 52.6% was phenomenal. With this great success, Dale is going to be adding more features to his websites to acquire additional email addresses and will continue doing simple offers to thank his customers and generate more business. A great success story!

*Average open, click-through, and bounce rates of Constant Contact customers.