We redesigned some ads to fall more in line with the overall branding look-and-feel for a cute boutique retail shop, Something Fishy in Egg Harbor. Putting important things in red helps give hierarchy to the layout and leads people to read the important things before they move on, and the images of the jewelry are large enough to get a real feel for the pieces.The response from the client: "OMG... It's perfect!!!!"
Something Fishy sells artist-made jewelry, charms, bags and other fun fashionable accessories. Check out their website for more details: http://www.somethingfishyjewelry.com.
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