Branding was very important in this job. Door County Waste and Recycling is a subsidiary of Little Hoppers brand and therefore needed to reflect that brand while being distinctive on its own.We kept elements like the arrows, and line work around a large blue space, as well as the overall feel of the typography of the original Little Hoppers brand, while giving the logo its own solid brand. The elements reflect their strong commitment to recycling and green conservation.
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Here are some tips on the features of a good brand name:
Brand names should be chosen carefully since the name conveys a lot of information to a customer.
A good brand name should:
• Evoke positive associations
• Be easy to pronounce and remember
• Suggest product benefits
• Be distinctive
• Not infringe existing registered brand names
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