Dovetail Gallery Website

Dovetail Gallery Website
http://www.dovetailgallery.com/

A website redesign for a ecclectic gallery website that features everything from tradional paintings to egg art. This Door County business was looking for a fresh take on their web presence.

1 Design Source worked with the artists in residence to capture the feeling of their brand as well as organize and tell the story of their gallery and museum. We also expanded their ecommerce offerings from 20 items to over 75 and implemented and incorporated a Facebook business page and video interactivity.

Blog Template Design

Simply Crafty Cards Blog/Website
http://simplycraftycards.blogspot.com

Wanting to have a web presence without the costs associated with a typical website, we worked with Simply Crafty Cards to create a blog template where they can add new products as needed and create different categories without the need of contacting a web designer.

The blog also feeds into their Facebook business page showing their fan new designs as the become available, thereby decreasing the need to have a email database and having to send out time consuming emails to potential and past clients.

Interior Design Sales Brochure

Jenny Lee Miller
Sales Brochure

Jenny Lee is an interior refiner and feng shui practitioner who is just starting her business and new to the area. We worked with her designing a logo and this brochure along with a few other pieces in addition to giving strategy advice on what markets to target in the area.

The sales brochure shown here includes an inside flap showcasing a before-and-after reveal of a room that Jenny Lee helped to refine. We contracted and art directed a local photographer, wrote the copy, designed the layout, and sourced printing options.

Christmas Event Poster

26th Annual Sturgeon Bay
Bed & Breakfast Christmas Walk
Poster and Ticket

1 Design Source was approached by the people who run the Sturgeon Bay Bed & Breakfast Christmas Walk to redesign their poster and ticket for the upcoming 2009 event. They were looking for something with more color than previous years as well as a new look. So with little less than a week to get things designed, edited, and completed, I created two designs for the poster to choose from with the winner being the above selection (green starlight Christmas tree) and the opposing design pictured right (bulb ornaments).

From there the ticket design followed suite of the poster design, but in black-and-white for cheaper reproduction costs. It included a detailed map of the area showing the locations of the eight B&B's to be toured, as well as other information about the event. And to round out the campaign's marketing efforts, a newspaper advertisement was also created to match.

Here's the flyer/poster in action as seen in one of the storefronts along 3rd Avenue in Sturgeon Bay on November 9th.

Photography Logo

A new game: Which one would you choose?

These are the choices for a client looking for a new logo. His target market is 18-80, mostly female, wedding, portrait, family segments. So, which one would you select as the winner?

(I will post the actual winner a few days from now, so you won't be in suspense for too long.)

Logo & Business Card Design

Logo and business card design for an interior refiner/ feng shui expert. It was a neat project that lead to some interesting places in the research phase. I used a traditional Japanese ink brush technique and hand painted the logo and brought it into Illustrator turning it into a vector and applied some personalizing touches to the font, combining letter forms for better flow.

Yellow Pages Ads

Dr. Paul of Dentistry by Design needed a new look for his yellow pages ads, so we designed two looks for him to choose from and after a few tweaks came to the final versions seen above. The linework and large images and color blocks should make the ads stand out from the area competition. It will be fun to see these in print.

Cancer Seminar Brochure

Project: 2-Panel Cancer Seminar Brochure
Client: Sacred Life Center, Sturgeon Bay

Providing only a press release, logo, and some additional details about the event, Scared Life Center needed a brochure that told the story of Cancer and a willingness to beat it.

1 Design Source helped to write/edit the copy, designed the layout and typography, and selected stock photography to create a 2-panel brochure that could be used as a handout (folded) or as a poster (not folded, showcasing the inside panels only). With the brochure being designed in this manner, as well as in black-and-white, allowed the client to print and produce the brochure for a minimal printing cost.

Arist Meet & Greet Flyer

Join the Katie Gingrass Gallery at Liberty Square on August 22nd for a meet and greet with artist David Schaefer! See more of his work at the Katie Gingrass Milwaukee Gallery website.

1 Design Source did the layout for some local Door County newspaper advertising as well as the handout seen above. Hope to see you there!

Tshirts + Social Media = Success

A unique way to use social media. Price structure: it only cost $1 for a company to have him wear its schwag on January 1st, $2 on the 2nd, etc. until December 31st, where the price would be $365. And in 2010, he has two "shirt-wearers"...

How To Be Smarter Than Your PR Agency: Webinar Findings

I attended a webinar put on by Hubspot.com today about PR strategies in relation to Traditional vs Social Media releases.

The best tidbits I took away from the meeting are as follows (The Excutive Summary):

1. You shouldn't fire your PR firm and go it alone, but rather be sure they are following guidelines that will lead to the goals you have set for your campaign and company.
   
2. How to optimize your press releases:
   
• Use anchor text but use URL in parenthesis.
• Don’t use bullets.
• Include logo graphic, it doesn't hurt.
• Don’t embed multimedia.
• Some news services prefer Attributed Quote at the end of release.
• Make content crystal clear, be direct and concise.
• Use keywords within the release that are long tail (not as saturated with others).
• Use a describe headline (Be clear, interesting, and use keywords).
• Don’t make headlines too long (80 characters).
• Use a header tag for your headline (when your release is on the web).
• Don't use ineffective words “catch phrases” like “cutting edge!”
• Length of release should be 300-500 words for body (don’t be verbose).
  
3. Links (the currency of the internet).


• Put links in the first paragraph of the body (since some places only publish the 1st two sentences).
• Link to internal pages too, not just your homepage.
• Use anchor text (tells Google what your link is about, opportunity to help your website rank).
• Make anchor text as your page title as well (increases frequency count for Google).
• Don’t repeat links.
• Don’t use the same achor text twice .
• Set up press room as a blog with RSS .
• Set up a unique URL for each press release
  
4. The final word.
   
• Syndications decrease 43% over 3 months. (You should have ongoing PR strategy to keep links alive in the web world.)
• Traditional releases services are cheaper than online services and offer a higher return for syndication.
• Think like a journalist, not like a PR pro.
• Have something worth saying (do a small number of news releases).

Watch the full webinar here: Hubspot.com

1 Design Source (http://www.1designsource.com/) offers public relations, advertising, marketing, strategy and creative services and is always keeping up on new trends in the media and marketing world. Join the discussion on here our blog or on our Facebook page.

Door County Waste & Recycling Logo

Logo Design & Development


Branding was very important in this job. Door County Waste and Recycling is a subsidiary of Little Hoppers brand and therefore needed to reflect that brand while being distinctive on its own.

We kept elements like the arrows, and line work around a large blue space, as well as the overall feel of the typography of the original Little Hoppers brand, while giving the logo its own solid brand. The elements reflect their strong commitment to recycling and green conservation.

>> Are you looking to start or extend your brand?
Here are some tips on the features of a good brand name:

Brand names should be chosen carefully since the name conveys a lot of information to a customer.

A good brand name should:

• Evoke positive associations
• Be easy to pronounce and remember
• Suggest product benefits
• Be distinctive
• Not infringe existing registered brand names

TIP: Save Money on Creative Identity Costs

Looking for a way to bring costs down with your corporate identity? Why not try a rubber stamp! You can do an unlimited number of colors, any size of envelope, business card, and get creative with placement—all for around $100.

See more details about this project here: http://ow.ly/hTaq

Paris Nights Event

Event poster (as well as utilized as an ad) and menu featuring French themes created for Liberty Square in Egg Harbor, Wisconsin.

Overall Branding Message

The latest in the campaign showcasing the overall appeal of Liberty Square in Egg Harbor. This will be appearing on the back side of the Pulse newspaper this upcoming week, along with the Gallery Ad appearing in the second section of the paper, seen below.

Local Paper Advertising

We redesigned some ads to fall more in line with the overall branding look-and-feel for a cute boutique retail shop, Something Fishy in Egg Harbor. Putting important things in red helps give hierarchy to the layout and leads people to read the important things before they move on, and the images of the jewelry are large enough to get a real feel for the pieces.

The response from the client: "OMG... It's perfect!!!!"

Something Fishy sells artist-made jewelry, charms, bags and other fun fashionable accessories. Check out their website for more details: http://www.somethingfishyjewelry.com.

Consistent Branding

Keeping in line with the 2009 campaign created for Liberty Square in Egg Harbor, these ads show how you keep branding consistent between publications and sizes.

Typography Window

The typography window of our studio
which you see as you come in the door.

Legal Placement Firm Website Design

Homepage includes flash animation and rotating quotes.

Inside pages include rotating quotes,
fill-out forms, swap-outs for text and more.

The Advocates: Targeted Legal Resources was looking for a contemporary updated look to their website and wanted some interaction and movement. 1 Design Source created a site that is both contemporary and edgy including sourcing and placing conceptual imagery that is not common for the industry, thereby giving The Advocates a fresh look amongst its competitors.

Grand Opening

On Thursday evening from 4-7 pm we hosted a Business After Hours complete with wine, beer, food, and live musical entertainment. I personally handed out 150 invitations to area businesses, and approximagely 40 people dropped in throughout the evening. We had wine and beer along with a brass band performing. It was a fun evening.

A full view of this side of the studio with the food spread.

You can see all the photos the photographer now has up.

We set up a photo booth for people to pop in
and shoot their own pictures.

Some of the beautiful flowers given to us.

Some action in the studio. It was nice to have so many
people stop in and welcome us to the community.

Jason Mann Photography and 1 Design Source Team Up to Launch Sturgeon Bay’s First Creative Blend Studio

Sturgeon Bay, Wisconsin (May 22, 2009)―Jason Mann Photography and 1 Design Source are announcing the launch of Sturgeon Bay’s first creative blend studio, a unique concept that combines contemporary photography with cutting-edge creative design. A grand opening celebration will be held at the studio, located at 58 West Maple Street on the West Side, on Saturday, June 6th from 12-4 p.m. The event will feature studio tours, refreshments, and give-aways. Come and take your own picture in their photo booth—best picture of the day wins a prize. Register to win complimentary sittings for senior, family, and portrait sessions, as well as a $200 gift card for design services.

Jason Mann Photography is a full service photography studio specializing in fashion-forward senior pictures, elegant and stylish wedding photography, fun and creative family and kids portraits as well as unique corporate and commercial photographs. Other services include: professional photo lab services, custom framing, and online proofing.

An award-winning photographer, Jason Mann is a seasoned veteran of the fashion and beauty industries. He parlayed his experience to the wedding, portrait and commercial industries. “I have photographed many subjects, but my favorite is people. My job is to capture someone’s personality in a photograph. I enjoy the challenge,” he explains.

1 Design Source offers design, marketing, advertising and public relation services. Morgan Mann, creative director for 1 Design Source, is already making an impact in Door County developing innovative web sites and advertising/marketing campaigns for local businesses like the Little Hoppers and Inn at Cedar Crossing, Homestead Suites in Fish Creek, and Liberty Square in Egg Harbor. She brings a wealth of experience working with Vail Resorts in Colorado, IBM, Motorola and restaurant giant New World Restaurant Group, which includes the popular Einstein Brothers Bagels brand. In addition, Morgan has worked with clients representing varying fields including real estate, medical, and retail.

She explains, "Whether large or small businesses, our clients appreciate the personal touch and creativity we put into everything we do, and that has been the key to our success. In my design work, clients are often surprised to receive agency-quality work and service at less-than-agency pricing."

Spanning 1,200 square feet, the studio features indoor “white” and “black” shooting rooms, an office suite, sitting area, and hardwood floors. Call today for an appointment at 920-246-8106 (photography) or 920-743-5754 (design). To learn more about the Manns or to view their work, visit www.jmannphoto.com and www.1designsource.com.

Inn at Cedar Crossing Website

www.innatcedarcrossing.com

The Inn at Cedar Crossing website redesign went live today. The inn was looking for a more contemporary take on "Victorian Bed and Breakfast" while keeping with the colors and traditions of their current brand.

It features 22 pages talking about the inn and its history, the rooms, the restaurant and its menus along with new historical images and photos of newly remodeled rooms. It also works with the popular reservations system, Webervations.

Northern Door Menu Guide

The Bistro at Liberty Square's condensed summer menu which is going into the new Northern Door Menu Guide coming out this summer. The guide publishes area menus in black and white and distributes the guide to tourists and locals alike. 1 Design Source created the original look of the menu utilizing artwork from local artist, Tim Nyberg and interesting typography and iconography to display the menu items.

Girls Weekend Menu

The First Annual Girlfriend's Great Eggscape is taking place on May 14-17, 2009 in Egg Harbor, Wisconsin. Liberty Square is hosting a few events and a special menu during the event. If you're in the area, stop by and see them.

Learn more about Liberty Square and see the menu.
Learn more about Egg Harbor and the event.

Inn at Cedar Crossing Menu

The Inn at Cedar Crossing needed a refreshing of their menu cover; giving it a more contemporary look while also bringing in the history of their establishment and the community. We contacted the Wisconsin Historical Society and located some turn-of-the-century photos of 3rd Avenue as it was known then, Cedar Street. The owners of the Inn at Cedar Crossing also located one image with the inn/restaurant prominently shown in its earlier form as a drugstore.

The Inn at Cedar Crossing is located on the corner of 3rd Avenue and Louisiana Street in Sturgeon Bay, Wisconsin. They have nine beautiful Victorian rooms waiting to be rented and delicious homemade cuisine made fresh daily.

Join the Social Networking Craze

If you love social networking and like to be in the know, join us on Facebook!

1 Design Source's
Business Page

Seasonal Menu - Mother's Day

Mother's Day Brunch and Dinner menu ad designed for The Bistro at Liberty Square. It details the various menu options as well as showcases an event taking place in one of their nearby shops.

The top ad was placed in The Peninsula Pulse, and the ad to the right was placed in The Door County Advocate.

Bakery Menu Ad

A menu ad for The Bistro at Liberty Square directed towards Mother's Day and bringing fresh, baked goods home to surprise her. This will be appearing in The Door County Advocate

Animated Advertising - Gallery Brand Focus

An animated ad for Liberty Square focusing on their Gallery and Gift Shop brand. The ad will be appearing on Door County Advocate websites throughout the summer.

Liberty Square is located in Egg Harbor, Wisconsin and at http://www.libertysquareshops.com.

Animated Advertising - Liberty Square

An animated ad displaying all that Liberty Square and its various brands have to offer. The ad will be appearing on Door County Advocate websites throughout the summer.

Liberty Square is located in Egg Harbor, Wisconsin and at http://www.libertysquareshops.com.

HERBOLOGIE Banner

Clean, simple banner to use in trade shows and fairs (as shown in the photo to the right at the Door County Sustainability Fair) created by 1 Design Source and printed by FLS Banners in Sturgeon Bay.

HERBOLOGIE is in the process of launching a line of certified organic, therapeutic body products and spa treatments and is opening a storefront at the Top of the Hill Shops in Fish Creek, Wisconsin. They believe strongly in evidence-based formulation of their products and in the relationship between active compounds, the delivery vehicle, and biochemical and physiological effects as well as their product's effects on the environment through smart choices in packaging and marketing materials—making their products consumer-friendly on every level.

Hotel Website

The Door County resort community has a new wave of fresh website revamps coming out from 1 Design Source, starting with Homestead Suites located in Fish Creek. Their new website includes flash animation, custom 360 tours of the rooms, and incorporates their reservation system into the site design.

On top of the site design, the Homestead Suites logo was refreshed and revived as well.

Let me know what you think: http://www.homesteadsuites.com

Quotes to Think About

Some great quotes: http://tr.im/ivpp

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

- Colin Powell

“The power of imagination makes us infinite”

- John Muir

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”

- Herman Cain

Patriotic Economic Poster Series

A series of posters commissioned by Liberty Square in Egg Harbor, Wisconsin. They are a play on old war time posters.